Revenue Operations (RevOps) is an approach that unifies sales, marketing, and customer success to optimize growth and revenue generation in a technology company. Unlike traditional models, where each team operates separately, RevOps aligns processes, data, and tools to improve efficiency and predict revenue more accurately. Using technology such as advanced CRMs (Salesforce, HubSpot) and analytics platforms (Gong, Clari), RevOps helps eliminate friction in the sales cycle, automate workflows, and improve the customer experience. Its ultimate goal is to maximize the conversion of leads into customers and reduce acquisition costs.