Inbound marketing is a methodology that seeks to attract customers in a non-intrusive way, offering valuable content at each stage of the buyer journey. Unlike traditional marketing, which interrupts the user with advertising, inbound marketing creates educational and interesting content so that the customer finds the brand on their own. It is based on SEO strategies, social media, email marketing, and automation. Tools like HubSpot, Marketo, and Salesforce facilitate implementation. The goal is to convert strangers into loyal customers through useful content, personalized experiences, and genuine communication.