Chatbots have revolutionized customer support in technology. They are programs powered by artificial intelligence that can answer questions, guide users through simple processes, and even solve problems without human intervention. Their great advantage is 24/7 availability and the ability to serve multiple customers at the same time. However, although chatbots improve efficiency, it is still key to have human agents to handle more complex inquiries. A good customer support strategy combines chatbots with personalized attention to offer speed without losing the human touch.