Content marketing consists of creating and sharing valuable content to attract, educate, and convert an audience into customers. It is not about selling directly, but about building trust and positioning oneself as an authority on a subject. Blogs, videos, infographics, ebooks, and podcasts are some popular formats. The key is to understand what the audience needs and provide them with useful information at the right time. Platforms like HubSpot and Semrush help plan content strategies based on data and trends. A good content marketing strategy can generate organic traffic, engagement, and sales without the need for paid advertising.