Affiliate marketing is a strategy in which a company collaborates with third parties (affiliates) to promote its products or services. Affiliates earn commissions for each sale or action generated through their marketing efforts. In the technology sector, it is a widely used tactic to expand a brand's reach without incurring high advertising costs. Affiliates can be blogs, influencers, specialized websites, or any digital channel with an interested audience. This strategy benefits both parties: the company increases its sales and the affiliates obtain income based on their performance. The key to success is establishing transparent relationships and measuring results effectively.