Viral marketing is a strategy that aims to spread content organically and massively among users, creating a viral effect similar to that of a virus. In the technology sector, it is used to increase brand visibility through creative, surprising, or emotionally appealing content. When a message goes viral, its reach multiplies without the need for large advertising investments. To achieve this, it is essential to understand the audience, use effective social platforms, and encourage interaction. High-quality viral content can boost brand recognition, generate leads, and significantly increase conversions.