Sales metrics in technology allow for measuring the performance of the commercial team and adjusting strategies to maximize revenue. Some of the most relevant include the conversion rate (what percentage of leads become customers), average contract value (ACV), average sales cycle length, and customer retention. Metrics such as churn rate (customer cancellation rate) and customer acquisition cost (CAC) are also analyzed, indicating the efficiency of the commercial process. Optimizing these metrics helps predict revenue, improve productivity, and scale technology sales operations.