Performance marketing is a digital advertising model where advertisers pay only for specific results, such as clicks, leads, or sales. It is a widely used strategy in Google Ads, Facebook Ads, and affiliate campaigns. Unlike traditional marketing, the focus here is on optimizing each action to maximize return on investment (ROI). Tools such as Google Analytics, SEMrush, and Facebook Business Manager allow for measuring and adjusting campaigns in real time. This model is ideal for companies seeking measurable and scalable results with a controlled investment.