Llama is an artificial intelligence model developed by Meta (formerly Facebook) for natural language processing. Designed to generate coherent text and answer questions accurately, it is used in chatbots, virtual assistants, and conversational AI applications. Llama seeks to compete with other advanced AI models, offering an architecture optimized for text generation tasks. Its development is part of Meta's commitment to improving human-machine interaction, exploring new ways to integrate artificial intelligence into digital platforms and social networks.