Embedded finance integrates financial services into non-banking platforms, facilitating payments, credit, or insurance without leaving the application where the user is already interacting. Examples include installment purchases directly in e-commerce or instant loans in transportation apps. Companies like Uber and Amazon have incorporated their own financial solutions, providing seamless experiences to their users. Thanks to digitalization, embedded finance is transforming how we access financial products, eliminating friction and making money move in a more agile and accessible way.