Executive Marketing Manager

Mission

Structure, lead, and scale the marketing operation, connecting demand generation to the commercial pipeline with rigor in data, attribution, and investment efficiency. Assumes end-to-end management: strategy, performance, content, branding, ABM, marketing ops, and agency/vendor governance, with the objective of converting investment into predictable revenue.

Key Responsibilities

• Funnel operation: structure and operate the end-to-end acquisition funnel (Visitor → Lead → MQL → SQL → Pipeline → Revenue), with clear attribution by channel and campaign
• Performance governance: define, monitor, and report KPIs for CAC, CPL, ROI, payback, and LTV in collaboration with Sales and Finance
• Paid media: lead the strategy and operation of Google Ads, Meta Ads, and LinkedIn Ads, ensuring the fee/media ratio is within SaaS benchmarks
• Vendor governance: manage agencies, boutiques, and freelancers with formal briefings, measurable SLAs, quarterly performance reviews, and cost/delivery audits
• Content and SEO: structure a multichannel content strategy (blog, LinkedIn, YouTube) focused on authority
• ABM and enablement: design an Account-Based Marketing strategy alongside SDR and Enterprise teams, delivering warm accounts and enablement materials for the commercial team
• Marketing ops: operate the full stack — CRM (Piperun), automation, GTM, pixels, standardized UTM, attribution — ensuring funnel data integrity
• Budget: manage the annual marketing budget (fees + media + tooling + events), with formal accountability to the board
• Branding and positioning: drive brand evolution, product narrative, and external communication, aligned with Enterprise positioning
• Team: develop, hire, and lead the internal marketing team
• Executive reporting: present monthly results and plans to the executive committee, with a funnel- and revenue-oriented analysis

Required Qualifications

• 6+ years of experience in B2B marketing, with at least 3 years in SaaS or technology
• Proven experience leading demand generation with accountability for pipeline
• Mastery of funnel, attribution, CAC/LTV, and analytical rigor
• Direct management of paid media at scale
• Experience in agency management and vendor negotiation based on performance
• Hands-on experience with CRMs and automation (Piperun, HubSpot, RD Station, or Salesforce) and tracking tools (GA4, GTM, pixels)
• Previous leadership experience (minimum 3 people)
• Intermediate/advanced English

Nice to Have

• Experience in legal tech, fintech, HR tech, or vertical SaaS for large enterprises
• Background in ABM and complex enterprise sales
• Google Ads, Meta, HubSpot, or equivalent certifications
• Experience in strategic consulting, inside sales, or RevOps (strong analytical/commercial background)
• Experience leading rebranding or repositioning initiatives

Behavioral Profile

• Data-driven: does not settle for “we’ve always done it this way,” demanding evidence before investing
• Owner of the numbers: understands that marketing is about funnel and revenue, not just traffic and assets
• Native collaboration with Sales: does not operate marketing as an isolated function
• Ability to challenge vendors: demands SLAs and audits deliveries
• Pragmatism and execution: sense of urgency compatible with a growth environment
• Prioritization: operates well with controlled resources, knowing how to say no
• Executive communication: presents clearly to the CEO, CFO, and board when necessary