Growth, CRM & Martech Manager

We are looking for a Growth, CRM & Martech Manager responsible for

driving predictable revenue growth through the acquisition, conversion, and retention

of B2B customers (merchants), as well as strengthening the brand awareness of our

business units.

This person will act strategically and operationally, being responsible for building,

operating, and optimizing the entire digital growth engine, with a strong data-driven

orientation, continuous experimentation, and practical use of Artificial Intelligence and Martech tools.

They must be a communicative, analytical, and highly data-driven leader,

ensuring the strategic use of Artificial Intelligence (AI) to maximize performance and

efficiency across all activities.

ACTIVITIES

● Growth and Performance (B2B Acquisition & Revenue)

o Lead the B2B demand generation strategy (sell-in), focusing on attracting and converting qualified merchants.

o Be responsible for pipeline growth targets, acquisition efficiency (CAC), and conversion evolution throughout the funnel.

o Continuously monitor and optimize key metrics such as CPA, ROI, LTV, and conversion rates by stage.

o Identify growth opportunities through data analysis, lead behavior, and channel performance.

● AI, Automation, and Martech Stack

o Structure and evolve the use of Martech tools, ensuring integration between media, CRM, data, and digital channels.

o Develop and implement intelligent automations and flows (including AI usage) for lead acquisition, qualification, and nurturing.

o Use AI practically to: ▪ generate and optimize campaigns and creatives ▪ analyze data and generate actionable insights ▪ prioritize leads (lead scoring and prediction)

o Continuously seek and implement new tools, agents, and solutions that increase operational efficiency and marketing performance.

● CRM and Funnel Management

o Lead the CRM and marketing automation strategy (RD Station or similar), focusing on B2B conversion and retention.

o Structure relationship journeys and lead nurturing aligned with the merchant purchase cycle.

o Ensure efficient integration between Marketing and Sales, contributing to increased lead-to-customer conversion.

● Brand, Content, and Social Media

o Define, together with the Content team, strategies to strengthen brand and increase relevance on digital channels.

o Ensure consistent growth of community, engagement, and reach on social media.

o Translate brand objectives into measurable initiatives, connecting branding with performance.

o Act as a bridge between branding and growth, ensuring that content contributes to the conversion funnel.

● Continuous Experimentation and Optimization

o Create and lead a structured routine of tests and experiments (new channels, creatives, approaches, and flows).

o Rapidly test hypotheses and scale initiatives with the highest impact on performance.

o Promote a culture of continuous improvement based on data.

● Data Analysis and Results Management

o Lead the monitoring and interpretation of performance data (campaigns, funnel, CRM, and brand).

o Build clear and actionable executive dashboards and reports.

o Be the focal point in presenting results and action plans to leadership.

● Management and Operations

o Manage suppliers, partners, and tools.

o Ensure execution and organization of projects and campaigns (ClickUp or similar).

o Act collaboratively with Marketing, Sales, Product, and Executive teams.

BEHAVIORAL COMPETENCIES (SOFT SKILLS)

● Clear and objective communication, with the ability to translate data into decisions

● Strong analytical vision and results orientation

● Hands-on profile with strategic thinking

● Curiosity and genuine interest in technology, AI, and innovation

● Ability to navigate between branding and performance

● Collaboration (Team Player): Strong collaborative mindset to work together with the Content, Product, Sales, or other teams.

TECHNICAL REQUIREMENTS AND SKILLS (HARD SKILLS)

Essential

● Experience in Growth, Digital Marketing, or related areas, with B2B focus

● Strong mastery of data analysis and performance metrics

● Experience with CRM and marketing automation (RD Station or similar)

● Advanced knowledge in paid media (Google, Meta, LinkedIn)

● Experience in building and reading acquisition and conversion funnels

● Experience with data and dashboard tools (GA4, Looker, Power BI, or

similar)

● Practical familiarity with AI tools applied to marketing

● Experience with project management and tools like ClickUp (or similar)

Desirable

● Experience with Account Based Marketing (ABM)

● Knowledge in CRO (conversion rate optimization)

● Understanding of marketing attribution

● Experience with SEO

● Experience with e-commerce or multichannel businesses

● Intermediate or advanced English