Senior Growth Marketing Specialist (SaaS - Canada)

You’ll take ownership of strategic Go-To-Market (GTM) initiatives that directly impact revenue growth and expansion into new markets. This role is built for someone equal parts analyst, planner, and hands-on operator.

You’ll be expected to design programs, gather feedback from leadership and cross-functional teams, test quickly, learn from data, and scale what works—with the freedom to lead your projects and the accountability to deliver results. The ideal candidate is a data-driven marketer with a proven track record of driving growth in fast-paced environments who thrives on innovation and collaboration.

Apply with an English resume. We will only consider applications in English.

We’re looking for someone who:

• Is entrepreneurial, analytical, and resourceful: Someone who figures things out with limited resources and consistently gets things done.
• Thrives on ambiguity: Solves complex problems they’ve never seen before and embraces designing programs where no playbook exists.
• Excels in fast-paced environments: Brings exceptional organization, time management, and execution capabilities.
• Drives expansion: Wants to play a defining role in helping Scoop scale upmarket and expand our footprint.
• Seeks growth and accountability: Eager to prove themselves as a future leader within a high-growth company.

Responsibilities

Customer Journey Automation

Design and manage lifecycle campaigns that guide prospects and customers through onboarding, adoption, and expansion, using automation and AI to deliver timely, personalized engagement.

GTM Growth Campaigns

Develop and execute creative, multi-touch campaigns to reach new ICPs and support upmarket expansion, working closely with Sales and CS to align efforts with revenue goals.

Customer Communications & Advocacy

Lead customer communications across email, newsletters, and product updates while building programs that highlight success stories, encourage advocacy, and strengthen market positioning.

Product Marketing Support

Translate product updates into clear, customer-centric communications and enablement content that drive adoption and support self-serve usage.

Webinar Operations

Plan and execute customer-facing webinars and spotlight programs that showcase expertise, share customer success, and build brand credibility.

What Success Looks Like

• Meaningful contribution to lead generation.
• Successful execution of customer and product marketing campaigns.

Qualifications & Experience

• Bachelor’s degree or above in Marketing, Business, Communications, or related field from a top-tier university or program.
• Proven B2B SaaS marketing experience across English-speaking markets (US, Canada, UK) and EMEA.
• Demonstrated experience in growth or performance marketing in B2B SaaS, ideally within startups or high-growth environments.
• Ability to connect marketing initiatives directly to GTM strategy, revenue growth, and expansion into new ICPs.
• Strong understanding of how AI and workflow automation enhance personalization, efficiency, and scale.
• Strong project management skills to oversee all aspects of webinar production, including planning, promotion, execution, and follow-up.
• Strong interpersonal skills to work cross-functionally with sales, customer success, and external partners.
• Excellent written and verbal communication skills for crafting clear, compelling messages.
• Strong attention to detail in ensuring brand consistency across all marketing materials.
• Comfortable wearing multiple hats and adapting quickly to shifting priorities.
• Strong communication skills in English (written and spoken)

Compensation

• Competitive monthly contract compensation (PJ Contract)
• Long-term engagement with growth opportunities
• Exposure to increased ownership and potential leadership opportunities as the team expands globally