Senior Project Manager

We are an international company headquartered in Australia and Italy, specializing in the development of digital solutions for educational institutions worldwide, including universities, colleges, schools, and governments. At Platty, we operate with excellence, innovation, and a high level of governance to deliver large-scale digital projects that impact thousands of students globally.

• Manage client accounts across various markets, acting as the main point of contact for campaign performance and optimization.

• Develop and manage performance marketing strategies on Meta Ads, Google Ads, and other paid media platforms.

• Plan, execute, and optimize paid media campaigns to meet client KPIs and maximize ROI.

• Create, maintain, and automate dashboards and reports using tools like Looker Studio, Google Sheets, and other analytics platforms.

• Transform data into actionable insights, presenting results and recommendations to clients clearly and engagingly.

• Collaborate with creative, content, and technology teams to ensure campaigns are aligned with overall marketing strategies.

• Support account and project management activities, ensuring deadlines, budgets, and deliverables are met.

• Stay updated on digital trends, algorithms, and platform updates to continuously improve campaign performance.

Requirements

• Fluent English – oral and written communication (daily meetings with clients in North America and Europe).

• Proven experience in managing digital marketing campaigns and accounts, preferably for international clients.

• Advanced knowledge of Meta Ads and Google Ads (Search, Display, YouTube, Performance Max, etc.).

• Strong analytical skills and experience creating campaign dashboards in Looker Studio (Data Studio).

• Practical experience in creating and optimizing media plans, writing ad copy, and implementing creative tests.

• Solid understanding of campaign measurement, attribution models, and conversion tracking.

• Strong organizational and project management skills, with the ability to manage multiple clients simultaneously.

Differentiators

• Experience in SEO strategy and content development, using tools like SEMRush or Ahrefs.

• Familiarity with marketing automation tools and CRM integrations.

• Experience in the education, technology, or B2B marketing sectors.