Senior CRO Analyst

We are looking for an analytical CRO Analyst to lead conversion optimization across our digital environments, combining data, user behavior, and experimentation to transform traffic into business results.

You will be responsible for the optimization strategy of all our landing pages, forms, digital sales funnels, and campaign performance.

📋 Responsibilities and Duties

• Monitor conversion metrics and funnels, identifying drop-off points, improvement opportunities, and user behavior trends.
• Cross-reference web analytics data with performance media information (paid campaigns, channels, and investment) to evaluate the return and efficiency of digital actions.
• Translate data analyses into concrete recommendations and action plans, supporting decisions on site optimization, user journeys, and media investment.
• Audit the user journey using analytics tools, heatmaps, and session recordings to reduce bounce rates.
• Configure complex conversion goals and present executive reports to leadership, demonstrating the financial impact (ROI) of implemented tests.
• Develop clear and structured hypotheses to solve conversion and usability problems.

🛠️ Requirements and Qualifications

• Advanced proficiency in Web Analytics tools (Google Analytics 4 / Adobe Analytics) and dashboard creation.
• Knowledge of Google Tag Manager (GTM) and tagging plans.
• Hands-on experience with user experience tools (Hotjar, Microsoft Clarity, Contentsquare, etc.).
• Solid understanding of conversion metrics and funnels, user journeys, and best practices for digital performance measurement.
• Practical experience with dashboard and data visualization tools (Looker Studio, Power BI, or equivalent).

🌟 Preferred Qualifications

• Experience with Google Ads and performance campaign optimization.
• Knowledge of media attribution and multi-channel measurement models.
• Basic programming knowledge (HTML/CSS/JS) to support test implementation.