Lead Marketing Manager (ABM & Founder-Led Growth)

About the role

We are a boutique technology and innovation consultancy with a startup profile, operating at the intersection of technology, data, AI, innovation, and operational transformation, helping companies in complex sectors solve problems that don't fit off-the-shelf solutions. We are looking for a person to lead the B2B growth strategy focused on authority and acquisition, with the founders as one of the main voices of the strategy. For that, we are looking for a senior person to lead the build-out of this front.

We are not looking for generic marketing: the ideal profile combines growth or brand strategy with a founder-led bias, hands-on experience in ABM (Account-Based Marketing), and experience in consultative selling supported by content.

Responsibilities

• Design and execute the Growth strategy, using the founders' personal brand as the main demand-generation asset.
• Structure and lead ABM programs aligned with the sales team, focusing on strategic B2B accounts.
• Plan and produce strategic content that supports consultative selling at every stage of the funnel.
• Develop the founders' personal branding strategy, positioning them as market references.
• Work with sales to convert audience into qualified business opportunities.
• Measure, monitor, and optimize the results of growth and brand initiatives.

Requirements

• Proven experience in Founder-Led Growth or in growth/brand strategies with a founder-led bias and personal branding in a B2B context.
• Hands-on experience with ABM (Account-Based Marketing) or consultative selling supported by content.
• Strategic view of brand and demand generation in consultative sales cycles.
• Mastery of strategic content aimed at executive audiences and B2B decision-makers.
• Autonomy and ownership to lead the strategy end to end.
• Ability to influence executive audiences.
• Proactivity to propose paths and discuss strategy directly with leadership.

Differentiators

• Knowledge of long-cycle sales processes and consultative selling.
• Curiosity or experience in industry, applied AI, ops.

Work model and location

We are looking for professionals who reside in Rio de Janeiro, with the possibility of working on-site at the office, or in other regions of Brazil, in a remote model.

For professionals working remotely outside Rio de Janeiro, availability for periodic travel to the office, located in Rio de Janeiro, is required.

Contracting model: PJ