Marketing and Lead Generation Analyst

We are looking for a Marketing and Demand Generation Analyst with a protagonist profile, creative and results-oriented. This person will be the bridge between the group's internal areas and the marketing agency, ensuring that communication actions, campaigns, and events are aligned with business objectives, generating qualified leads and strengthening the group's brand presence.

Main Responsibilities

• Plan, organize, and monitor inbound demand generation campaigns, together with the agency;

• Organize or coordinate participation in demand generation events, either owned or sponsored, for clients and the relationship network;

• Ensure the execution of schedules, production of materials and content, landing pages, and paid media;

• Act as the focal point between the company and the marketing agency;

• Orchestrate and validate creative deliverables from the agency with a critical sense and commercial vision;

• Propose new actions and formats to attract, nurture, and engage the target audience (eBooks, events, webinars, cases, videos, thematic campaigns, etc.);

• Work together with the SDR team in delivering qualified leads, even without directly managing them;

• Support the organization and activation of events, trade shows, commercial missions, and institutional campaigns;

• Feed and keep the RD Station (or equivalent tool) updated, with forms, workflows, segments, and active campaigns.

Expected Behavioral Profile

• Protagonist profile: takes responsibility for deliverables and leads agendas without depending on orders

• Organized and executor: makes things happen even with multiple simultaneous demands

• Creative: proposes new formats and ideas beyond the basics

• Good communication and articulation: navigates well between areas and suppliers

• Commercial sense: understands that marketing is part of the opportunity generation machine

• Strategic-operational vision: able to connect the macro view with practical day-to-day actions

Desired Education

• Higher education in Advertising, Marketing, Communication, Administration, or related fields

Required Experience

• Experience working in a technology or innovation company

• Experience in B2B marketing or institutional communication in service or technology companies

• Work with external agencies or marketing suppliers (creative production, traffic, content)

• Execution of campaigns focused on lead generation

• Experience with events, activations, and institutional visibility projects

Desired Tools and Technologies

• Marketing automation tools (RD Station, Hubspot, or similar)

• Google Workspace (Docs, Sheets, Slides)

• Familiarity with WordPress and CRMs (Pipedrive is a plus)

• Basic knowledge of Canva, Trello, Figma, or tools for supporting creation and project management

Success Indicators

• Volume and quality of MQLs generated via inbound

• Campaign effectiveness (CTR, conversion, cost per lead)

• Adherence to schedules and deliverables with the agency

• Engagement in institutional campaigns (open rate, click rate, impact)

• Feedback and satisfaction of internal stakeholders (sales, board, post-sales)

Differentials (not mandatory)

• Experience with technology or innovation companies.

• Active participation in trade shows, events, or launch campaigns

• Good writing skills and ability for technical storytelling (transforming projects into attractive content)