Gerente de Marketing

Marketing Manager — Technology and B2B Solutions

Location: Alphaville - On-site

Contract Type: PJ

Area: Marketing and Sales

About the Opportunity

We are looking for a Marketing Manager with strategic vision, a sales-oriented profile, and strong command of new marketing technologies to lead our marketing initiatives and directly support the sales team in selling technology solutions.

We are looking for someone who understands that marketing and sales need to work in an integrated way, using social media, digital marketing, artificial intelligence, automation, data, and the most modern tools on the market to generate qualified opportunities and accelerate deals.

Key Responsibilities

• Develop and execute the marketing strategy aligned with the company's commercial objectives.
• Create campaigns for B2B lead generation, nurturing, and conversion.
• Work in partnership with the sales team to identify opportunities and support the sales process.
• Develop positioning, communication, and strategies to present our technology solutions.
• Manage strategies for LinkedIn, Instagram, YouTube, and other relevant digital channels.
• Create content, paid media, email marketing, and inbound marketing campaigns.
• Use generative AI, marketing automation, CRM, analytics, and market intelligence tools to increase productivity and results.
• Develop sales materials, presentations, case studies, landing pages, and content to support the sales team.
• Monitor marketing and sales metrics, identifying opportunities for improvement and growth.
• Manage suppliers, agencies, and marketing partners when necessary.
• Track technology, digital marketing, AI, and market behavior trends.
• Structure Account-Based Marketing (ABM) initiatives for customers and strategic accounts.

Requirements

• Experience in marketing management, preferably in technology, software, IT services, or B2B solutions companies.
• Proven experience in demand generation and supporting the sales team.
• Knowledge of digital marketing, social media, paid media, and content strategies.
• Experience with CRM, marketing automation, and KPI analysis.
• Familiarity with Artificial Intelligence tools applied to marketing and sales.
• Excellent written and verbal communication skills.
• Strategic, analytical, creative, and results-oriented profile.
• Ability to transform concepts and technology solutions into clear and compelling commercial messages.

Nice to Have

• Experience in consultative sales of technology solutions.
• Experience using LinkedIn for B2B business generation.
• Experience with ABM strategies and enterprise lead generation.
• MBA in Marketing.