Gerente de Marketing

Marketing Manager — Technology and B2B Solutions

Location: Alphaville - On-site

Employment Type: Contractor (PJ)

Department: Marketing and Sales

About the Opportunity

We are looking for a Marketing Manager with strategic vision, a sales-oriented profile, and strong mastery of new marketing technologies to lead our marketing initiatives and directly support the sales team in selling technology solutions.

We seek someone who understands that marketing and sales need to work in an integrated manner, using social media, digital marketing, artificial intelligence, automation, data, and the most modern tools on the market to generate qualified opportunities and accelerate business.

Key Responsibilities

• Develop and execute the marketing strategy aligned with the company's business objectives.
• Create campaigns for B2B lead generation, nurturing, and conversion.
• Work in partnership with the sales team to identify opportunities and support the sales process.
• Develop positioning, communication, and strategies for presenting our technology solutions.
• Manage strategies for LinkedIn, Instagram, YouTube, and other relevant digital channels.
• Create content campaigns, paid media, email marketing, and inbound marketing.
• Utilize generative AI, marketing automation, CRM, analytics, and market intelligence tools to increase productivity and results.
• Develop sales materials, presentations, case studies, landing pages, and content to support the sales team.
• Monitor marketing and sales metrics, identifying opportunities for improvement and growth.
• Manage vendors, agencies, and marketing partners when necessary.
• Track technology, digital marketing, AI, and market behavior trends.
• Structure Account-Based Marketing (ABM) actions for clients and strategic accounts.

Requirements

• Experience in marketing management, preferably in technology, software, IT services, or B2B solutions companies.
• Proven experience in demand generation and support for the sales department.
• Knowledge of digital marketing, social media, paid media, and content strategies.
• Experience with CRM, marketing automation, and KPI analysis.
• Familiarity with Artificial Intelligence tools applied to marketing and sales.
• Excellent written and verbal communication.
• Strategic, analytical, creative, and results-oriented profile.
• Ability to transform concepts and technology solutions into clear and attractive sales messages.

Nice to Have

• Experience with consultative sales of technology solutions.
• Experience with LinkedIn for B2B business generation.
• Experience with ABM strategies and enterprise lead generation.
• MBA in Marketing.