Senior Web Analytics (Amplitude) Hybrid 1x per week / Service Provision

Responsibilities

• • Perform governance of analytics tools, including configuration, maintenance, and data quality assurance in Amplitude.
  • Define, apply, and evolve tagging standards (taxonomy, event names, parameter structure) for squads and developers.
  • Strategically evaluate the user journey, requesting, assessing, and prioritizing new events and adjustments with Product and Engineering squads.
  • Validate the technical implementation of the DataLayer before publication.
  • Configure dashboards and analytical panels for business area consumption.
  • Conduct in-depth analyses of digital journeys, engagement, funnels, and channel performance.
  • Promote a data-driven culture through training and immersion sessions with internal teams.
  • Investigate metrics, identify anomalies, and troubleshoot performance issues in digital channels.

Requirements

Product Analytics Tools:

• • Advanced experience with Amplitude (preferred), Mixpanel, or Google Analytics 4 (GA4).

Tag Management:

• • Proficiency in Google Tag Manager (GTM) or Adobe Launch.

Data Architecture:

• • Solid knowledge of DataLayer structures.
  • Basic/intermediate programming logic (JavaScript) for tag validation.

UX/CRO Perspective:

• • Ability to analyze digital journeys from the perspective of conversion optimization and user experience.

Data Handling:

• • Desirable knowledge of SQL for queries in BigQuery or other Cloud Data Warehouse environments.