{"id":8120,"date":"2025-05-27T15:34:08","date_gmt":"2025-05-27T18:34:08","guid":{"rendered":"https:\/\/geekblogti.wpengine.com\/?p=8120"},"modified":"2025-06-03T12:42:19","modified_gmt":"2025-06-03T15:42:19","slug":"google-tagmanager-instalacao-e-importancia","status":"publish","type":"post","link":"https:\/\/www.geekhunter.com/pt/blog\/google-tagmanager-instalacao-e-importancia\/","title":{"rendered":"Google Tagmanager: Instala\u00e7\u00e3o e import\u00e2ncia"},"content":{"rendered":"\n

O Google Tagmanager (GTM)<\/strong> \u00e9 uma ferramenta poderosa e nossa aliada, sobretudo quando usada em conjunto com um time de Performance (Google Ads, m\u00eddias sociais, afiliados, etc). <\/p>\n\n\n\n

Atrav\u00e9s dela, podemos centralizar o tracking<\/em> dos eventos e abastecer os v\u00e1rios parceiros e ferramentas auxiliares, sendo o Google Analytics<\/strong> o mais comum neste caso.<\/p>\n\n\n\n

Apesar do seu poder, nem sempre o GTM<\/strong> recebe a aten\u00e7\u00e3o que merece, podendo inclusive proporcionar um impacto negativo ao seu neg\u00f3cio.<\/p>\n\n\n\n

Vamos falar especificamente dos cuidados relativos ao SEO, como o GTM pode influenciar negativamente nesse quesito e quais os cuidados a serem tomados durante a instala\u00e7\u00e3o para que tudo corra bem.<\/p>\n\n\n\n

\"cta\"<\/a><\/figure>\n\n\n\n

O Google TagManager e a performance<\/h2>\n\n\n\n
\"fundo<\/figure>\n\n\n\n


A palavra-chave de fato \u00e9 performance<\/strong>, mas de funcionamento.<\/p>\n\n\n\n

Ao analisarmos as m\u00e9tricas, principalmente do Pagespeed Insights<\/strong><\/a> (PSI), \u00e9 poss\u00edvel notar os v\u00e1rios pontos de melhoria para alcan\u00e7ar o t\u00e3o sonhado 100\/100 (coisa que \u00e9 bem dif\u00edcil de manter mas n\u00e3o \u00e9 imposs\u00edvel). <\/p>\n\n\n\n

Naturalmente uma das d\u00favidas que podem surgir \u00e9:<\/p>\n\n\n\n

 \u201cO GTM tem impacto negativo  na performance do meu site?\u201d<\/p>voc\u00ea, agora<\/cite><\/blockquote>\n\n\n\n

N\u00e3o existe uma resposta simples, mas alguns artigos tratam bem do assunto e vale a pena analisar mais a fundo caso a caso. <\/p>\n\n\n\n

Nas minhas pesquisas e batalhas contra o PSI <\/strong>consegui focar em um dos pontos que \u201cdeixava mais de lado<\/em>\u201d: a instala\u00e7\u00e3o do Tagmanager<\/strong>. <\/p>\n\n\n\n

Apesar da documenta\u00e7\u00e3o do GTM<\/strong><\/a> ser bem clara e direta ao ponto, nem todo mundo utiliza mais HTML<\/strong><\/a> puro, com o nascimento do React<\/a><\/strong> e <\/a>Vuejs<\/a>, <\/strong>por exemplo, as coisas ficaram um pouco diferentes.<\/p>\n\n\n\n

Tratarei da instala\u00e7\u00e3o utilizando esses framework<\/em>s em um segundo momento e com dicas para quem usa Nuxt <\/strong>+ VueJs<\/strong> tamb\u00e9m \ud83d\ude1c.<\/p>\n\n\n\n

Mas vamos \u00e0s boas pr\u00e1ticas, pois essas devem permanecer sempre, independente da tecnologia escolhida!<\/p>\n\n\n\n

\"cta\"<\/a><\/figure>\n\n\n\n

Boas pr\u00e1ticas de instala\u00e7\u00e3o do Google TagManager<\/h2>\n\n\n\n
\"fundo<\/figure>\n\n\n\n

Vou aqui falar algumas dicas que acho importante de serem repassadas acerca da instala\u00e7\u00e3o do GTM<\/strong>.<\/p>\n\n\n\n

Fique de olho no PageSpeed<\/strong><\/h3>\n\n\n\n

O PageSpeed<\/strong> pode indicar que o GTM<\/strong> est\u00e1 sendo inserido como \u201cRender-blocking JavaScript<\/strong><\/a><\/em>“<\/p>\n\n\n\n

Durante o processo de cria\u00e7\u00e3o do DOM<\/strong>, quando o navegador encontra um script<\/em> ou precisa fazer o download de um arquivo JS<\/a> externo<\/strong>, ele para o que est\u00e1  fazendo para interpretar o script, e em seguida, continuar a renderiza\u00e7\u00e3o.<\/p>\n\n\n\n

Isso vai afetar diretamente o tempo de carregamento da p\u00e1gina. Confira a <\/a>documenta\u00e7\u00e3o do Google<\/a><\/strong> sobre o assunto. <\/p>\n\n\n\n

Cuidado onde e como voc\u00ea instala o GTM<\/strong><\/h3>\n\n\n\n

Uma das principais caracter\u00edsticas que voc\u00ea precisa manter do Tagmanager<\/strong> \u00e9 a ordem de disparo dos eventos. <\/p>\n\n\n\n

“Por que, Igor<\/em>?”, voc\u00ea deve estar se perguntando.<\/p>\n\n\n\n

A ordem dos eventos interfere diretamente no funcionamento das tags<\/em>. <\/p>\n\n\n\n

Se Dom Ready<\/strong> vier antes do Pageview ,<\/strong>por exemplo, estamos dizendo que os elementos da p\u00e1gina apareceram antes do usu\u00e1rio ver o primeiro carregamento (entrar na p\u00e1gina de fato).<\/p>\n\n\n\n

Outra dica \u00e9 que: Usar plugins<\/em> para resolver o problema pode funcionar, mas lembre-se de verificar a ordem dos eventos disparados.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Verifique o impacto da instala\u00e7\u00e3o com o GTM ainda vazio<\/strong><\/h3>\n\n\n\n

Voc\u00ea pode utilizar o Chrome<\/strong> para avaliar se o GTM<\/strong> est\u00e1 causando impacto negativo na performance do site atrav\u00e9s do \u201cAudits<\/em>\u201d. <\/p>\n\n\n\n

Ele simula o PSI<\/strong> e traz algumas m\u00e9tricas e cen\u00e1rios que podem ser simulados, mas n\u00e3o se empolgue, o resultado final do PSI deve ser avaliado no site em produ\u00e7\u00e3o, que geralmente sofre altera\u00e7\u00f5es conforme a experi\u00eancia dos usu\u00e1rios <\/strong>nos \u00faltimos 30 dias.<\/p>\n\n\n\n

Portanto, fique de olho<\/strong><\/h2>\n\n\n\n
\"fundo<\/figure>\n\n\n\n

O impacto no<\/strong> SEO<\/strong> estar\u00e1 diretamente ligado ao bom funcionamento do GTM<\/strong>, da instala\u00e7\u00e3o cautelosa das tags e da constante manuten\u00e7\u00e3o dos scripts <\/em>inseridos no site, principalmente quando s\u00e3o de terceiros. <\/p>\n\n\n\n

Procure controlar com frequ\u00eancia a performance do site, sobretudo quando a sua pontua\u00e7\u00e3o do PageSpeed Insights <\/strong>no Mobile<\/strong> estiver ruim.<\/p>\n\n\n\n

Tenha em mente que o Mobile-first index<\/strong> pode fazer cair a autoridade e relev\u00e2ncia do seu site. <\/p>\n\n\n\n

Espero que com essas dicas voc\u00ea consiga atingir melhores resultados. <\/p>\n\n\n\n

Por favor, se tiverem sugest\u00f5es de melhorias e outras dicas sagazes n\u00e3o deixem de registrar, vai ser bom trocar experi\u00eancias sobre o assunto. <\/p>\n\n\n\n

At\u00e9 a pr\u00f3xima! <\/p>\n","protected":false},"excerpt":{"rendered":"

O Google Tagmanager (GTM) \u00e9 uma ferramenta poderosa e nossa aliada, sobretudo quando usada em conjunto com um time de Performance (Google Ads, m\u00eddias sociais, afiliados, etc). Atrav\u00e9s dela, podemos centralizar o tracking dos eventos e abastecer os v\u00e1rios parceiros e ferramentas auxiliares, sendo o Google Analytics o mais comum neste caso. Apesar do seu […]<\/p>\n","protected":false},"author":167,"featured_media":8124,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[18],"tags":[],"class_list":["post-8120","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-desenvolvimiento-de-software"],"acf":[],"yoast_head":"\nGoogle Tagmanager: Instala\u00e7\u00e3o e import\u00e2ncia - Blog Geekhunter<\/title>\n<meta name=\"description\" content=\"Nesse artigo falamos sobre a import\u00e2ncia do Google TagManager e seu impacto no SEO do seu site, reunindo dicas de boas pr\u00e1ticas na instala\u00e7\u00e3o.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Tagmanager: Instala\u00e7\u00e3o e import\u00e2ncia\" \/>\n<meta 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