{"id":2575,"date":"2025-01-16T16:44:15","date_gmt":"2025-01-16T19:44:15","guid":{"rendered":"https:\/\/geekblogti.wpengine.com\/?p=2575"},"modified":"2025-01-30T10:08:56","modified_gmt":"2025-01-30T13:08:56","slug":"o-que-e-uma-interface-conversacional-e-qual-sua-importancia","status":"publish","type":"post","link":"https:\/\/www.geekhunter.com/pt/blog\/o-que-e-uma-interface-conversacional-e-qual-sua-importancia\/","title":{"rendered":"O que \u00e9 uma interface conversacional e qual sua import\u00e2ncia?"},"content":{"rendered":"\r\n\r\n\r\n\r\n\r\n

Esse \u00e9 o tipo de artigo que eu sempre sinto que n\u00e3o escrevi o suficiente. \u00c9 t\u00e3o relevante que as vezes parece que faltam palavras que possam expressar a real import\u00e2ncia do assunto que est\u00e1 sendo tratado. Bom, o assunto de hoje o que \u00e9 uma\u00a0interface conversacional.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n

Interface conversacional \u00e9 aquela em que todas as a\u00e7\u00f5es do usu\u00e1rio s\u00e3o manifestadas por meio do uso de palavras ao inv\u00e9s de cliques em bot\u00f5es e menus. Tudo isso \u00e9 trocado pelo ato mais natural do ser humano: conversar.<\/p>\r\n\r\n\r\n\r\n

E \u00e9 justamento por isso que elas s\u00e3o t\u00e3o relevantes. \u00c9 extremamente intuitivo. O usu\u00e1rio n\u00e3o tem que entender nada, \u00e9 s\u00f3 digitar alguma coisa e a intelig\u00eancia, seja ela b\u00e1sica ou complexa, faz o resto por voc\u00ea.<\/p>\r\n\r\n\r\n\r\n

Um exemplo pra ficar mais tang\u00edvel. And Chill<\/span><\/a> \u00e9 um bot<\/em> de Messenger que tem uma fun\u00e7\u00e3o: te dar recomenda\u00e7\u00f5es de filmes baseado em suas prefer\u00eancias. Ele funciona assim: voc\u00ea clica no link, entra no messenger e diz ol\u00e1. Voc\u00ea vai automaticamente receber uma mensagem te pedindo pra falar o seu filme favorito e porque voc\u00ea gosta tanto dele.<\/p>\r\n\r\n\r\n\r\n

Depois de alguns minutos, o bot<\/em> seleciona uma s\u00e9rie de t\u00edtulos que tenham a ver n\u00e3o s\u00f3 com o g\u00eanero do seu filme, mas tamb\u00e9m com a sua justificativa. Detalhe, ele te passa todos os trailers e se voc\u00ea fala “me conte sobre [t\u00edtulo]”, ele te passa uma sinopse completa. D\u00e1 uma olhada, voc\u00ea vai entender a magnitude do que eu estou querendo dizer.<\/p>\r\n\r\n\r\n\r\n

\u00c9 genial. Nada de aplicativos, nada de “selecione abaixo os filmes que voc\u00ea gosta”, nada de bot\u00f5es, nada de ir e voltar e ir de novo, nada de barra de pesquisa. Tudo que voc\u00ea tem que fazer \u00e9 conversar. \u00c9 por isso que uma interface conversacional e t\u00e3o importantes.<\/p>\r\n\r\n\r\n\r\n

Interfaces conversacionais s\u00e3o o futuro da experi\u00eancia do usu\u00e1rio. Sua empresa e todas as outras ir\u00e3o implementar alguma nos pr\u00f3ximos anos.<\/p>\r\n\r\n\r\n\r\n

B\u00d4NUS! A uxdesign.cc montou uma lista<\/span><\/a> dos bots mais legais que ela viu em 2016.<\/p>\r\n\r\n\r\n\r\n

B\u00d4NUS 2! D\u00e1 uma olhada no uxchat.me<\/span><\/a>, um ChatBot que te ajuda a aprender coisas novas de UX Design. Bem legal.<\/p>\r\n\r\n\r\n\r\n

>>Leitura Recomendada:<\/strong>
Mapeamento objeto-relacional<\/strong><\/a> \u2014 tudo sobre!<\/p>\r\n\r\n\r\n\r\n

Conversas ficar\u00e3o ainda mais altas<\/h2>\r\n\r\n\r\n\r\n

Grandes empresas j\u00e1 est\u00e3o se movimentando em dire\u00e7\u00e3o \u00e0s interfaces conversacionais. Al\u00e9m de serem extremamente intuitivas, elas proporcionam uma experi\u00eancia \u00fanica, que gera n\u00e3o apenas mais interesse, como tamb\u00e9m valor e engajamento superior a qualquer outro tipo de intera\u00e7\u00e3o.<\/p>\r\n\r\n\r\n\r\n

Interfaces conversacionais automatizadas permitem que marcas atinjam seus consumidores de uma maneira muito mais escal\u00e1vel, pessoal, segmentada e inspiradora.<\/p>\r\n\r\n\r\n\r\n

Por exemplo, hoje em dia nos EUA, j\u00e1 \u00e9 poss\u00edvel pedir pizza no Pizza Hut pelo Facebook conversando com um bot. N\u00e3o precisa baixar aplicativo nem discar um n\u00famero de telefone. Easy peasy.<\/p>\r\n\r\n\r\n\r\n

\r\n
\"\"<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n

Messenger, Slack, Telegram, WeChat. Todas essas plataformas v\u00eam se esfor\u00e7ando para expandir suas capacidades de integra\u00e7\u00e3o com tais experi\u00eancias. Isso por si s\u00f3 j\u00e1 diz muito.<\/p>\r\n\r\n\r\n\r\n

E isso \u00e9 s\u00f3 um ped\u00e1gio. Interfaces vocais j\u00e1 s\u00e3o reconhecidas. Siri da Apple, Alexa da Amazon, Google Home. Esse parece ser o caminho a ser seguido no futuro, onde interfaces f\u00edsicas s\u00e3o cada vez menos necess\u00e1rias.<\/p>\r\n\r\n\r\n\r\n

Mas apesar de todo o hype, ainda se tem muita d\u00favida em rela\u00e7\u00e3o \u00e0s interfaces conversacionais. Seja em rela\u00e7\u00e3o ao qu\u00e3o adapt\u00e1vel ela \u00e9 para a enorme variedade de produtos no mercado ou em rela\u00e7\u00e3o \u00e0 complexidade tecnol\u00f3gica que \u00e9 necess\u00e1ria para democratizar tais interfaces em um panorama mais amplo.<\/p>\r\n\r\n\r\n\r\n

Mas ainda assim, diversas etapas podem ser convertidas em uma conversa. Por exemplo, a etapa de cadastro. Quase todos os produtos hoje em dia envolvem um formul\u00e1rio. E ao inv\u00e9s de fazer uma coisa chata e entediante, por que n\u00e3o fazer um bot<\/em> para coletar as informa\u00e7\u00f5es dos seus clientes?<\/p>\r\n\r\n\r\n\r\n

Seja o que for eu aposto em uma coisa. As intera\u00e7\u00f5es do futuro n\u00e3o ser\u00e3o feitas de bot\u00f5es.<\/p>\r\n","protected":false},"excerpt":{"rendered":"

Esse \u00e9 o tipo de artigo que eu sempre sinto que n\u00e3o escrevi o suficiente. \u00c9 t\u00e3o relevante que as vezes parece que faltam palavras que possam expressar a real import\u00e2ncia do assunto que est\u00e1 sendo tratado. Bom, o assunto de hoje o que \u00e9 uma\u00a0interface conversacional. Interface conversacional \u00e9 aquela em que todas as […]<\/p>\n","protected":false},"author":167,"featured_media":2579,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[18],"tags":[],"class_list":["post-2575","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-desenvolvimiento-de-software"],"acf":[],"yoast_head":"\nO que \u00e9 uma interface conversacional?<\/title>\n<meta name=\"description\" content=\"Se voc\u00ea precisa entender mais sobre UX, precisa entender o que \u00e9 uma interface conversacional. 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