Sales Enablement is everything that helps salespeople close more deals efficiently. It includes everything from sales content (such as presentations and case studies) to digital tools (such as CRMs or automation platforms). In the tech sector, it is key because products are often complex and customers need clear information before making a decision. A good sales team needs not only skills, but also resources and data to improve their conversions. Companies like Gong, Seismic, and Showpad are leaders in this area.