Product Marketing Specialist (Hybrid)

As our Product Marketing Specialist, you will play a key role in owning end-to-end how the market understands and chooses VAAS products, connecting product, sales, and demand into a clear value story. Your mission will be to contribute directly to VAAS's pipeline and revenue generation, helping to translate weeks of risk analysis into seconds of decision-making for CFOs, risk managers, and analysts at mid-sized and large companies.

What you will do day-to-day

• Define the positioning and messaging for each product and module: who it's for, what pain point it solves, and why VAAS over the status quo, with specific messages per persona (CFO vs. analyst) and journey stage
• Lead end-to-end go-to-market for new offerings: sales materials, website content, presentations, customer communications, demos, and webinars, aligning product, sales, and CS through to adoption in the customer base
• Own end-to-end paid discovery (Google Ads, LinkedIn Ads): define offers, write ad copy, select keywords, manage campaigns and budget, and optimize for ROAS/pipeline
• Identify intent signals from user behavior (pages visited, product usage, content engagement) and turn them into actionable signals for marketing and sales to prioritize accounts
• Maintain living documentation of the portfolio, equip the sales team with pitch decks, battle cards, and objection handling, and arm sales with competitive intelligence for contested deals

What we're looking for in your profile

More than just checking technical boxes, we want someone aligned with our mission to help companies make better decisions in a smart, agile, and reliable way, and who wants to grow with us in building the vision of becoming the leading risk management platform for decision-making.

Required qualifications

• Solid experience in product marketing in B2B SaaS, preferably with enterprise sales (long cycles, multiple stakeholders, high ticket size)
• Proven track record of leading product launches that generated real pipeline
• Ability to translate technical products into business value for C-level executives, with clear and assertive writing

What will make you stand out even more

• Previous experience in risk, fintech, insurance, or data
• Ownership mindset: comfortable with broad scope, accountable for end-to-end results, and doesn't rely on briefs from others
• Data-driven mindset, with a track record of measuring and communicating the impact of your own work
• Experience in B2B paid media (Google Ads and LinkedIn Ads), including budget management and optimization for ROAS/pipeline
• Fluency in English.

Benefits offered by VAAS

• 30 days of paid time off after 1 year
• Caju benefit (meal and transportation allowance) for those working in a hybrid or on-site model
• Wellhub (formerly Gympass)
• Conexa Telemedicine & Viva Psychology, with access to:
  • 2 monthly consultations with a nutritionist
  • 2 monthly consultations with a psychologist
  • General practitioners and specialists at reduced rates via Telemedicine
  • Discounts on exams at the Dasa network (+15%)
  • Discounts at Pague Menos pharmacies (20% to 30%)
• Parking allowance
• Day off during your birthday month
• Competitive compensation