Marketing Coordinator

SysMiddle

SysMiddle connects the systems of technology companies and complex operations—retail, industry, healthcare, and logistics—transforming integration into an engine for growth and efficiency. We are structuring our marketing operation to establish SysMiddle as a leading authority in the Brazilian integration market, and we are opening this role to lead this operation on a day-to-day basis.

The Mission of This Role

You will be the glue that keeps the wheels turning. Reporting directly to the Director of Growth—responsible for designing the company's and marketing's strategy—your mission is to ensure the flawless execution of this strategy. You will drive the operation: directing, validating, and continuously evolving what is done, always following growth marketing logic, testing hypotheses, and using data to decide what scales.

The central objective is to build authority for SysMiddle. The main strategy is ABM (Account-Based Marketing) for B2B, and the result we pursue is the consistent increase of SQLs entering the sales funnel.

What You Will Do

• Own the Marketing CRM (HubSpot). Be responsible for the structure of the CRM used by the company, defining segmentations, workflows, and processes. The operation of the tool will be handled by partner agencies.
• Coordinate all marketing fronts with ABM. Translate the ABM strategy into execution by agencies across Events, Paid Media, SEO, Website, Social, Inbound, and PR—ensuring direction, priority, synchronization, and cadence for each.
• Run the growth engine. Structure hypothesis testing, analyze results, and iteratively evolve the operation, prioritizing what generates qualified SQLs.
• Build and defend brand authority. Ensure consistency in positioning, narrative, and quality in everything released under the SysMiddle brand.

What We Are Looking For

1 - Essential Requirements

• Solid experience in B2B marketing.
• Hands-on experience with ABM (Account-Based Marketing).
• Background in Growth (culture of testing and data-driven decision-making).
• Experience in marketing communications areas.
• Ability to work with total autonomy—you drive the operation, you don't wait to be led.

2 - Differentiators

• Previous experience in the technology market.
• Experience operating HubSpot.
• Experience in marketing planning.

The Profile That Fits Here

Someone results-oriented, who likes to take plans off the paper and make the operation happen. An organized person who knows how to coordinate multiple partners and fronts simultaneously without losing track, and who sees marketing as a connected system—not as isolated initiatives. If you combine strategic vision with hands-on execution and feel comfortable taking responsibility for the functioning of the entire machine, this role is for you.

Format and Benefits

• Model: Contractor (PJ) or Cooperative | Monthly compensation competitive with the market
• Working Hours: 9:00 AM to 6:00 PM (with flexibility)
• Location: 100% remote.
• Paid time off.
• Work equipment: Computer and peripherals.
• Health and well-being: Conecta health platform, with medical care and therapy 100% covered by SysMiddle.