Marketing and CRM Analyst

About the company

Supermercados Boza is a supermarket chain that values its relationship with customers and invests in marketing, offers, and communication to attract, retain, and reactivate consumers and increase the value of its customer base. Here, you will be part of a beloved regional brand in a strong phase of digital growth.

About the role

You will plan, execute, and measure the chain's marketing and customer relationship initiatives, combining CRM, digital content, offers, and point-of-sale communication. This is a role that combines data analysis, creativity, and cross-functional collaboration.

Responsibilities

CRM and customer relationships

• Analyze the customer base, purchasing behavior, and performance metrics
• Create segments and studies to support campaigns and relationship initiatives
• Plan, launch, and monitor CRM campaigns (WhatsApp, email, app, SMS, and social media)
• Propose acquisition, retention, and reactivation initiatives
• Support loyalty, cashback, and personalized coupon strategies
• Measure results: deliverability, conversion, return, and satisfaction
• Run A/B tests (audience, offer, and channel)

Social media and customer service

• Be Boza's voice on Instagram, Facebook, WhatsApp, and TikTok
• Create and follow the editorial calendar, including post scheduling
• Monitor reach, engagement, and growth metrics

Offers, flyers, and point of sale

• Organize the promotional calendar with Sales and Purchasing
• Design flyers and tabloids, reviewing prices and offers with close attention to detail
• Support point-of-sale communication and seasonal campaigns (Easter, Mother's Day, Black Friday, Christmas)
• Support e-commerce and website with banners, landing pages, and delivery campaigns

Media and performance

• Support paid media management (Meta Ads and Google Ads): store-level segmentation, budget, and return reporting
• Monitor sales of advertised items and campaign ROI

Interfaces

• Be the point of contact with the advertising agency: request assets, review, and approve materials
• Work with Sales, Stores, IT, and suppliers, including trade marketing with manufacturers

Requirements

• Currently enrolled in or completed a bachelor's degree in Marketing, Advertising, Business Administration, or related field
• Experience with CRM, relationship campaigns, and direct marketing
• Strong analytical skills and familiarity with metrics
• Intermediate to advanced Excel/Google Sheets
• Excellent writing and Portuguese skills
• Basic knowledge of layout and graphic tools (Canva, Photoshop/Illustrator)
• Experience with Meta Business Suite
• Attention to detail
• Organization, results-oriented mindset, and strong cross-functional communication

Preferred qualifications

• Retail or supermarket experience
• Knowledge of consumer behavior and segmentation
• Meta Ads, Google Ads, and Google Analytics
• Basic knowledge of statistics and SQL
• Experience with retail CRM and loyalty platforms
• Short video editing (CapCut, Reels)

Behavioral competencies

• Analytical and creative
• Proactive and organized to manage multiple fronts and deadlines
• Results-focused
• Collaborative and curious, with a willingness to test, learn, and continuously improve

Benefits

• Medical assistance
• Mental health support
• Company meals
• Pharmacy benefit
• Attendance bonus
• Job and salary progression plan

Work model and location

This is an on-site role based in Fazenda Rio Grande/PR - Curitiba Metropolitan Region.