CRM & Growth Strategist

We are a company specialized in CRM and data-driven marketing. We work with major brands to transform data into relevant actions through strategy, technology, and creativity. Our focus is to generate value with intelligence and performance.

We are looking for a professional with an analytical and results-oriented profile, with a 360º view of the customer journey. They connect data, channels, and content to increase retention, recurrence, and LTV, operating continuous A/B tests and multichannel automations. Someone with the ability to translate metrics (open rate, CTR, conversion) into hypotheses, plans, and optimization routes. They communicate well and collaborate with creative and data teams.

Role in the planning team?

Plan, design, and iterate on customer value-driven journeys and campaigns, ensuring that every touchpoint has a clear objective, segmentation, message, and metric — and that learnings feed back into the media plan and CRM calendar.

Employment model: CLT

Hybrid: 3 days in-office and 2 days remote.

Main Responsibilities:

• Journey architecture in Salesforce Marketing Cloud (automations, triggers, segmentations, journeys by cycle/value).

• Planning of tests (A/B and multivariate) for subject line, offer, timing, channel, and layout; definition of hypotheses and success criteria.

• Communication planning: briefing for copy and content by journey stage (onboarding, activation, re-engagement, winback, loyalty).

• Measurement & insights: reading of KPIs and cohorts, reports in Power BI/Excel, identification of bottlenecks and opportunities by segment.

• Calendar governance (seasonal, cadence, message conflict) and alignment with the customer service team.

• Definition of goals by cluster (e.g., reactivate X%, increase average frequency by Y, increase LTV by Z).

Requirements:

• Experience with Marketing Cloud, mastery of experimentation, and ability to lead analysis/planning processes.

• Ensures constant testing and closes the loop: data → insight → plan → content → result.

• Analytical, communicative, and collaborative profile, with skills in copywriting and performance-oriented content.

• Ability to work with data, creative, media, and business teams.

• Advanced / fluent English.

Benefits:

• Hybrid work (Home Office on Mondays and Fridays);
• Transportation allowance / Parking;
• Meal voucher (Flash);
• Health insurance;
• Life insurance;
• Birthday day off;
• Childcare assistance.