Google Analytics BI Analyst

We are looking for a BI Analyst focused on Web Analytics with an analytical profile, proactive attitude, and strong communication skills. You will be the central point in transforming behavioral data into strategic insights, optimizing the user journey, and maximizing the return on digital campaigns.

If you are passionate about data, conversion optimization, and enjoy working in a multidisciplinary and dynamic environment, this role is for you!

Requirements and Qualifications (Practical Experience)

• Web Analytics: Solid operation of tools such as Google Analytics, Google Analytics 360, or Adobe Analytics.
• Conversion Focus: Practical experience in building conversion funnels, tracking success KPIs, and journey studies.
• Digital Optimization: Track record in website optimization practices, digital campaign monitoring, and SEO techniques.
• Service and Communication: Experience in structuring analytical reports, conducting meetings, and presenting results to internal and external clients.
• Differential: Mastery of data cross-referencing and visualization tools such as Excel, Tableau, and Power BI.

Responsibilities and Daily Activities

• Environment Management: Configure and manage Analytics accounts (goals, segments, filters, and custom analyses).
• Dashboard Creation: Build custom reports, configure funnels, and manage data views.
• Media Integration: Extract and cross-reference data from platforms such as Google Ads, Google Display, Facebook Ads, among others.
• Data Quality: Validate and check tags via Google Tag Manager (GTM) to ensure collection accuracy.
• Continuous Improvement: Support SEO and Conversion Rate Optimization (CRO) initiatives based on behavioral data.
• Client Interface: Present performance reports clearly and propose continuous improvements for campaigns.